We consider all the data available about individual readers and their behavior and the machine learning algorithm sorts them into different groups based on the probability that they will buy a subscription.
Segments automatically created using the machine learning can be easily used in your campaigns in REMP Campaign or your own marketing tools.
For example, make sure you do not offer heavy discounts to people willing to pay higher price. For segments of people not willing to buy, yet, try offering newsletter or social media engagement CTAs instead of asking for payment.
Churn risk prediction and Customer lifetime value (CLV) prediction - Pythia estimates the CLV and sends this information to the CRM via API. The CRM displays the CLV for each customer, comparing him/her to other customers with similar characteristics.