Open-source tools for publishers
We developed a set of open-source tools to help publishers understand and monetize their audience better, market their content and sell their services. We’ve tested the software on our website, the websites of our two partners, and released it as an open-source, allowing any other publisher to use it for free and contribute with their own improvements.
A/B testing for publishers
Major releases that introduce retention and churn analytics to REMP CRM. Publishers can now use REMP to gain insights into the behaviour of users and their churn rates based on different criteria and visualize differences between various groups of users.
We released major updates to Beam analytics and Pythia machine learning modules and also introduced two brand new pieces of software: Onboarding Engine and Scenario Builder.
CRM version 1.0 was released - the CRM for subscriptions is now fully ready to be deployed on any site. New features include brand new eshop allowing you to sell physical or electronic goods and extended support for connecting CRM to other legacy systems via APIs The analytics module Beam now offers detailed overview of how readers are finding your articles plus dozens of smaller improvements.
Segmentation module, advanced analytics for live web site traffic (REMP Beam) and a/b testing module are now finished and ready to use. Lot of smaller improvements to other modules deployed as well.
We have released two new REMP modules.
A new major release of REMP is out. It brings major improvements in email marketing and on-site marketing capabilities, introduces A/B testing to both Campaign and Mailer and first analytics features are included in Beam.
Personalized banners – Choose the right segment, design the message to customers and personalize it for each customer (e.g. with their name or info about their subscription).
A/B testing of e-mail campaigns – Compare open rates, click rates and conversion rates (which message led to more new purchases).
A/B testing of banners (close rate, click-through rate, conversion rate)
Banners can now be displayed both as webpage overlay or in-site (in predefined space).
More targeting options for banners – anonymous/logged in users only, geotargeting, custom-defined segment targeting
Overview of underperforming and overperforming articles – New article metrics: sort/view based on author, time of publishing, page views, subscriber/non-subscriber segments
Identify most loyal and least loyal visitors (and target them in campaigns).
A/B test the right place where to lock the article (how long should be the free, promotional part)
More about current capabilities of each tool
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We are an independent daily newspaper based in Bratislava, Slovakia, founded by former reporters of the biggest Slovak broadsheet daily after it was acquired by a local oligarch. Our focus is on long-form quality journalism and most of our revenue comes from online subscriptions.
We are happy to share the tools we have developed and exchange the know-how with like-minded publishers anywhere in the world.